Psychology 2075 Chapter Notes - Chapter 3: Implicit-Association Test, Vaginal Photoplethysmograph, Convenience Sampling

• School: Western University
• Department: Psychology
• Course: Psychology 2075
• Professor: William Fisher

Document Summary

Research puts beliefs, opinions, and theories to the systematic test. Sex research has a number of goals: creating basic knowledge and understanding, enhancing our understanding and can influence sexual behaviour, can be geared toward public policy. Many methods are available, including self reports, behavioural measures, implicit measures, and biological measures. Can be paper questionnaires, in interviews, and online. Direct observation: directly observe behaviour and record it. Sex researcher charles moser observed sadomasochistic interactions in semi public settings. Masters and johnsons collected direct observations of sexual behaviour in laboratory studies of sexual intercourse and masturbation. Eye tracking: participants wear an eye tracking device that measures their point of gaze over time, as they are shown a picture on the computer. One study researchers tracked the eye movements of adult men as they were shown naked women, with many photo shopped to show different breast and waist to hip ratios.