Psychology 2075 Chapter Notes - Chapter 3: Implicit-Association Test, Eye Tracking, Thermography

• School: Western University
• Department: Psychology
• Course: Psychology 2075
• Professor: William Fisher

Document Summary

Sex research has a number of goals: Psychology 2075 chapter 3: sex research: geared toward creating basic knowledge and understanding, directed toward enhancing our understanding and can influences sexual behaviour, geared toward public policy. The most common method for measuring sexuality is self-reports. The participants are asked questions about their sexual behaviour. Direct observation: the scientist directly observes the behaviour and records it. Eye-tracking: participants in the laboratory wear an eye-tracking device that measures their point of gaze over time: the first thing men look at is the breasts or the waist. Implicit association test (iat) measures the relative strength of association an individual makes between different pairs of concepts. We react quickly to two concepts that we associate strongly, and we react more slowly to two concepts that we do not associate strongly. Genital measures assess arousal by using devices that measure erection in men and vaginal changes in women.