Psychology 2550A/B Chapter Notes - Chapter 2: Twin Study, Functional Magnetic Resonance Imaging, Positron Emission Tomography

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Methods: quantitative surveys and questionnaires, qualitative personal accounts who you are what you do, observations, question and answer. Different levels of qualitative interviews: phone, skype missing a whole piece of data of body language, you get what people say at the end of the day (transcripts: mixed methods, scientific methods are used to test personality theories. Importance of data and statistics to test theories. Superiority over conclusions from astrology, palm-reading, etc. Subjective assessment: measurement that relies on interpretation (unlike objective assessment, objective assessment: measurement is not dependent on the judgement by the individual making the assessment, weaknesses (subjective) Complex phenomena may be examined and valuable insight gained. We can use common understandings to make accurate, testable predictions. Reliability: the consistency of scores that are expected to be the same. Sometimes, for example you might find a slight difference in measured weight in springtime and in summer due to changes in room humidity.

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