Psychology 2720A/B Chapter Notes - Chapter 3: Representativeness Heuristic, Base Rate, Determinant

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Rachel Calogero

Document Summary

To recognize an object, we have to be able to perceive its parts, synthesize the, and. Psychology 2720a chapter 3: social cognition match them to the representation of that object stored in our brain: social cognition: the way people think about themselves and the social world. On automatic pilot: low-effort thinking: automatic thinking: thought that is generally nonconscious, unintentional, involuntary, and effortless. People as everyday theorists: automatic thinking with schemas: automatic thinking helps us understand new situations by relating them to our prior experiences, schemas: mental structures that organize our knowledge about the social world. Embodied cognition: physical sensations can prime cognitive schemas: embodied cognition: the process by which bodily sensations activate mental structures such as schemas. Cultural determinant of schemas: the content of our schemas is influenced by our culture. Mental strategies and shortcuts: heuristics: mental shortcuts are efficient and usually lead to good decisions in a reasonable amount of time.