Psychology 2720A/B Chapter Notes - Chapter 6: Implicit-Association Test, Service Club, Product Placement

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Rachel Calogero

Document Summary

We evaluate our worlds, for likes and dislikes of everything we encounter. Attitudes: evaluation of a person, object or idea. People are not neutral observers of the world but constant evaluators of what they see. Attitude is made up of 3 components: affective: consists of emotional reactions toward attitude object, cognitive: consists of thoughts and beliefs about the attitude object, behavioural: consists of actions or observable behaviour toward the attitude object. Any given attitude can be based on more than 1 type of experience than another. Cognitively based attitudes: attitude based primarily on one"s beliefs about the properties of an attitude object sometimes attitudes are based on the relevant facts. Behaviourally based attitudes: attitude based primarily on observations of how one behaves toward an attitude object under certain circumstances of the self-perception theory, people don"t know how they feel until they see how they behave.