Psychology 2720A/B Chapter 6: Chapter 6.docx

• School: Western University
• Department: Psychology
• Course: Psychology 2720A/B
• Professor: Benjamin Cheung

Document Summary

Kinds of social influence: conformity, group standards, social norms, kind of change in behavior or beliefs because of other people who are present or people who we imagine to be close to us. Example: someone giving you a flower then asking for charity, privately think you wouldn"t have donated on your own. Judgment task: estimate how far light moves, phase 1: alone. In a dark room and asked to focus on a dot of light about 5m away from you. Would ask how far the light has moved after it was taken away then brought back, make an estimate- but this is not easy to tell: phase 2: participate in groups of 3. He wanted to see how other people can be a source of information. Results: he was kind of wrong, 76% conformed at least once during the study.