Psychology 3723F/G Chapter 7: Psych 2990 Chapter 7.docx

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: James M Olson

Document Summary

1960s association for consumer research was founded, first textbooks on consumer behaviour published, society for consumer psychology was founded as division 23 of. Research methods in consumer psychology: consumer psychology research relies on techniques like lab experiments and surveys. Surveys and public opinion polls: premise for surveys: people can/will express their feelings/reactions/opinions/desires when their status asked, survey method works well but there have been big failures in predicting election results, advantages and disadvantages of various techniques: Excellent: difficulty is the complex and changeable nature of human behaviour (opinions can vary depending on even the day of the week, people tend to respond to surveys/polls with statements/answers they believe will enhance. Institutional advertising persuade public that the company is a good neighbour and community benefactor to build public goodwill, boost sales, recruit employees, improve employee morale, and drive up price of company"s stock.