Sociology 2172A/B Chapter Notes - Chapter 3: American Eagle Outfitters, Teen Vogue, Malcolm Gladwell
12 Oct 2016
School
Department
Course
Professor
Document Summary
The key economic problem was supply: providing the relatively basic commodities food, clothing, housing, transportation, etc. Recessions and depressions occur because demands drop: not because our inability to produce and supply goods. Society places an importance on the eagerness of consumers: the government helps achieve this goal by regulating taxes, interest rates, and government spending, businesses help achieve this goal through advertising and marketing. More specifically providing information about price and use of products. Commodities vary in the degree to which they are valued for their practical use or status: e. g. a designer gown is for status while a hammer is for practical use. Teenagers seek to maintain or enhance their status through fashion. Professor james mcneal ( kids as customers: a handbook of marketing to. Children : states that there are three markets. Children as a primary market spending their own money. Children as significant influences on their parents spending. Children as future market when they become adults.
