Sociology 2172A/B Chapter Notes - Chapter Week 12: Guerrilla Marketing, Native Advertising, Dynamic Pricing
8 Dec 2018
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How come ads seem to follow me around the internet: known as retargeting, this can be done when you are online shopping and leave an item in your cart. How can ads follow me from one device to another: how cookies work on our laptops, but have limited functionality on mobile devices, cookies are unique to individual apps. What are other issues associated with big data. Is there a way to stop marketers from tracking me: on your computer, the best thing to do is to clear your cookies every day. What are ad blockers: help you from being tracked both online and on your phone. What is stealth marketing and why has it proliferated. Stealth marketing =the use of superstitious marketing practice that fail to disclose or reveal the true relationship with the company that produces/sponsors the marketing message.
