Sociology 2206A/B Chapter Notes - Chapter 4: Laziness, Structured Interview
19 Oct 2013
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Document Summary
The main reason why survey researchers use structured interviews is that they promote standardization in both the asking of questions and the recording answers. Aim to keep error portion to minimum, since error reduces the validity of the measure. Standardization in the structured interview means that two sources of variation due to error is less likely pronounced. Variation error can come from intra-interviewer variability where an interviewer is not consistent in asking questions and recording answers. Inter-interviewer variability which occurs when there is more than one interviewer. Closed question advantage that the potential for interviewer variability is reduced there is no problem with interviewer not being able to write everything down. Intra-coder variability: a coder varies over time in applying rules for assigning answers to categories. Inter-coder variability: different coders categorize same answers in different ways. Example with male to male or make to female answers differences.
