Sociology 2206A/B Chapter Notes - Chapter 8: Computer-Assisted Telephone Interviewing, Social Desirability Bias, Sampling Frame

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Stephen Lin

Document Summary

Surveys: most used, use a positivist approach, asks respondents about beliefs, opinions, characteristics, past/present behaviour, warn against using why questions, also called correlational. Instrument questionnaire / interview schedule (name of a survey research questionnaire w phone or face to face interviews: conceptualizes and operationalizes variables as questions (re writes, thinks ahead to how they will organize data, collect data. Social desirability bias: give a normative response or a socially acceptable one rather than truth. Answer to 1st part of question determines which of two diff questions a responded gets next. Partially open questions: given fixed set, but in addition an (cid:498)other(cid:499) category added. Standard format question: fail to include (cid:498)no opinion(cid:499) (cid:498)don"t know(cid:499) Full filter: 1st asked if they have an opinion or know about a topic then only those w an opinion or knowledge are asked a specific question. Floaters: lack belief or opinion but give an answer anyway (usually inconsistent)