BU362 Chapter Notes - Chapter 6: Shortage, Job Fair, Job Satisfaction

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Recruitment: process of searching out and attracted qualified job applicants, which begins with the identification of a position that requires staffing and is completed when resumes or applications are received from an adequate number of applicants. Recruiter: specialist in recruitment whose job is to find and attract capable candidates. Employer branding: image or impression of an organization as an employer based on the benefits of being employed by the organization. Experience of an employee based on feelings, emotions, senses, realities and benefits a promise made to employees and their perception of how well that promise is delivered. Branding includes experiences a candidate goes through during recruitment: Whether hr send acknowledgment letter/email thanking candidate for applying. How candidate is greeted by receptionist when making phone call or in person. Whether hr person interviewing candidate is a good spokesperson who can articulate the organizations values and cultures.

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