BU432 Chapter Notes - Chapter 13: Visible Minority, Aboriginal Peoples In Canada, Purgatory
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In addition, a marketer needs to communicate with members of an age group in their own language. The interbellum generation: people born at the beginning of the twentieth century. The silent generation: people born between the two world wars. The war baby generation: people born during world war ii. Generation z: people born and later. These companies recognize that older baby boomers more on them later have a youthful this means they use imagery that appeals to consumers from more than one generation. attitude, and many are quite comfortable with new technology. Children: consumers in training: people learn to be consumers when we are very young, parents often reward their kids with products, and punish them by taking things away. Gen z: they are accustomed to blurred gender roles, where household responsibilities dont split. Economy: many are stuck in economic purgatory they are overeducated but underemployed and focus on economizing.
