BU481 Chapter Notes - Chapter 1: Strategic Management, Balanced Scorecard
BU481
Business Policy Quiz 1
Class 1
• Strategic management is a ogoig proess that evaluates ad evolves a fir’s diretio y:
o Assessing competitive environment and setting goals
o Determining and choosing between strategic choices
o Regularly re-assessing implementation
o Evaluating changing/newly emerging circumstances
• Components of a Strategy
• Diamond-E Framework focuses on the integration of all relevant elements for a big picture view
o Environment, strategy, management preferences, organization, resources, and
capabilities
o Tensions: want to, need to, and can do
• Strategic Analysis Process:
o Issue identification, external analysis (Porter’s 5 Fores, Idustry Value Chai, PEST,
CSF), internal analysis (strategy), (Diamond-E), financial, competitor, strategic choice,
recommendation, action plan/implementation, risks/contingency
Lecture 2
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