EC120 Chapter Notes - Chapter 16: Demand Curve, Profit Maximization, Market Power
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EC120 Full Course Notes
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Document Summary
Oligopoly- a market structure in which only a few sellers ofer similar or idenical products. i. e. the four largest companies in the breakfast cereal industry supply 81% of the output. Monopolisic compeiion- market structures in which many irms sell products that are similar but not idenical. Many sellers: there are many irms compeing for the same group of customers. Product difereniaion: each irm produces a product slightly diferent from everyone else. Thus instead of being a price taker, it has a downward sloping demand curve. Free entry and exit: can enter or exit without restricion. Thus, the number of irms adjusts unil economic proits = 0. Lies between the extreme cases of compeiion and monopoly. The monopolisically compeiive firm in the short run- maximizes proit when mr = Mc and then uses its demand curve to ind the price consistent with that quanity. Monopolisically compeiive irm chooses its quanity and price just as a monopoly does.