ADMS 4900 Chapter Notes - Chapter 7: Franchising, A.D. Vision, Arbitrage
15 Apr 2017
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Chapter 7 international strategy: creating value in global markets . Porter"s diamond of national advantage: factor endowments: nation"s position in factors of production necessary to compete in given industry ex. skilled labour, infrastructure. Speed & ef ciency with which resources are deployed is also important. Demands consumers place on an industry for goods and services: related & supporting industries: presence or absence in nation of supplier industries and other related industries that are internationally competitive. Close working relationships or joint research & development among similar rms or related industries provides potential to gain competitive advantage. Rivalry high in nations w strong consumer demand, strong suppliers & high new entrant potential from related industries. Rivalry increases ef ciency that which with rms develop, market, and distribute products and services within home country. Lo 3: motivation, benefits, risks assoc w. international expansion.
