FILM 1400 Chapter Notes - Chapter Week 4 (62-108): Marxist Feminism, Cultural Homogenization, Gender Trouble
Document Summary
The power of newspapers is declining as more people turn to 24-hour/online news. Regulation power to decide what media we can and cannot have access to. Cultivation theory the way media portrays a certain group of people suggests how the media audience stereotypes people. Power as a systematic approach must be flexible because power is always changing. Whittam-smith believes the media and financial markets are the two big powers that can take on the gov"t and win. Political economy (macro) is concerned w/ a factual, institutional understanding of how media are produced & circulated, including: ownership, finance, politics, regulation and law. Ideology (micro) decoding and deconstructing messages at work in media texts and how these are patterned and structured across texts. There is a strong relationship b/w ownership of media production/distribution & the dominant ideas that are reinforced in media texts.
