HRM 4410 Chapter Notes - Chapter assignment: Competitive Advantage, Italian Cuisine, Molise

• School: York University
• Department: Human Resources Management
• Course: HRM 4410
• Professor: Mark Podolsky

Document Summary

Strategy- the organization"s overall strategies are to launch the pronto"s concept and adapt a company owned-and-operated model. Porcini"s is looking for new opportunities to establish its brand into new markets within the northeast region. One of the challenges about this is that the markets for full service restaurants are nearing its dissemination point in shopping mall locations and within cities across the us. Porci(cid:374)i"s is stro(cid:374)gly co(cid:374)sideri(cid:374)g ope(cid:374)i(cid:374)g li(cid:373)ited-menu outlets at i(cid:374)terstate highways, called (cid:862)pro(cid:374)to"s(cid:863). I(cid:374) a(cid:374) effort to i(cid:374)crease their footpri(cid:374)t, porci(cid:374)i"s is co(cid:374)sideri(cid:374)g the optio(cid:374)s of fra(cid:374)chisi(cid:374)g, sy(cid:374)dicatio(cid:374), and company-ownership models, all while attempting to maintain its reputation for exceptional food and service. Starting out in 1969 as a family-ow(cid:374)ed italia(cid:374) restaura(cid:374)t i(cid:374) the bosto(cid:374) area, porci(cid:374)i"s, i(cid:374)c. , soo(cid:374) expanded to many locations in the northeastern united states. Known for its consistent deliverance of high-quality food and service at all of their locations, it was apparent for the restaurant to consecutively win awards like the one they