MKTG 2030 Chapter Notes - Chapter 1-3: Psychographic, Complementary Good, Mass Marketing
22 Mar 2016
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1. 1 what helps one corporaion win and the other lose: they have a good markeing strategy based on their deep understanding of their targeted consumers. This is the number one factor that accounts for a business"s success. For examples, general mills doing well vs. kmart doing poorly because of the lack of consumer understanding which lead to bad markeing strategy implementaion: second factor is how they execute their markeing strategy. The diference between devising vs. implemening a good strategy. Strategy maybe good, but if execuion is not, it will afect the business. Markeing is a disciplined process used by organizaion to solve business problems. Markeing is based on disciplined process to solve business problems. Markeing communicaions strategy: deliver customer value. This plan is a documentaion of how you will serve your target segment, who they are, and how you difereniate from your compeitors. Sales execuion: markeing strategies have to be transformed into sale strategies and other funcional strategies.
