MKTG 4560 Chapter : Unnatural Acts & The Rise of Mobile.pdf
7 Oct 2014
School
Department
Course
Professor
Document Summary
A new law in cyberspace suggests that as desktop traffic growth and mobile adoption , predatory marketers increasingly need to monetize mobile traffic. Bad behaviour is replacing smart long-term product thinking explosion of unnatural acts of engagement. Increasingly desperate effort to engage with users: lower cpms = lower click-through rates, so as people use mobile more, 7 ads will bring the same revenue as one would on a desktop computer. Impacts google (mostly), twitter, and facebook: 2013 will be the year of the chief marketing officer. Need to quickly monetize mobile traffic due to the collapse in the growth of desktop-based traffic. Adsense and adwords were a perfect fit for a search-focused user were crafted to benefit the user, or at least not detract from a user"s goals. Ad stream is becoming polluted targeting efforts are at the bottom of of long-term thinking) this trend.
