SGMT 3000 Chapter Notes - Chapter 2: World Trade Organization, North American Free Trade Agreement, Switching Barriers
4 Apr 2016
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Document Summary
To understand the business environment of a paricular irm, managers need to coninuously analyze the general environment and the irm"s industry and compeiive environment. General environment consists of many elements that an organizaion inds outside its own boundaries and therefore has no control over. Government legislaion, general economic trends, globalizaion, advances in technology, naional cultural diferences, the general level of educaion, and an aging populaion. Industry or compeiive environment (from supplier"s viewpoint) is composed of a set of irms that produce similar products or services, sell to similar customers, and use similar methods of producion. Molson, labat, sleeman, moosehead and other minor beer companies, consitute canada"s beer industry. Managers use 3 important processes scanning, monitoring, and gathering compeiive intelligence to enhance their environmental awareness, beter understand the environment that surrounds them, and develop forecasts about the future. Environmental scanning involves surveillance of a irm"s external environment to predict future environmental changes and detect changes already under way.
