MKTG-300 Chapter Notes - Chapter 10: Open Innovation
21 Aug 2018
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Document Summary
Product: is a good, service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers needs and is received in exchange for money or something else of value. Services: are intangible activities or benefits that an organization provides to satisfy consumers needs in exchange for money or something else of value. Business products: products organizations buy that assist in providing other products for resale. Convenience products: items that the consumers purchases frequently of purchase. Shopping products: items for which the consumer compares several alternatives on criteria such as price, quality, or style. Specialty products: are items that the consumer makes a special effort to search out and buy. Unsought products: items that the consumer does not know about ir knows about but does not initially want. Product item: specific product that has a unique brand, size, or price. Product mix: consists of all the product lines offered by an organization.
