COMM 1000 Chapter 13 14:
12 Feb 2019
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Document Summary
The first stage of the persuasion process in which you focus the audience"s attention on the issue and show why the issue is important. Only when an audience is aware that an issue exists can you begin to persuade. The stage of the persuasion process in which the audience understands the relevant components of the issue and the position that you want them to take. Give them the full story ethical approach. The third step of the persuasion process in which the audience accepts that the issue is relevant to them. The audience can accept and still disagree. The fourth step of the persuasive process in which the audience adopts the position you want them to take. Your position becomes part of the audience"s personal philosophy. Credibility: the ability of a person to inspire belief or trust in others. J. k. rowling is a credible author because of her famous works.
