ENG 103 Chapter Notes - Chapter 6: Joe Trippi, Culture Jamming, Moveon.Org

• School: Ball State University
• Department: English
• Course: ENG 103
• Professor: Anthony Salazar

Document Summary

Chapter 6: t(cid:396)u(cid:373)p (cid:862)fi(cid:396)es(cid:863) p(cid:396)eside(cid:374)t bush o(cid:374) the app(cid:396)e(cid:374)ti(cid:272)e. It was during the mock preview for it: (cid:862)he d(cid:396)i(cid:448)es e(cid:272)o(cid:374)o(cid:373)(cid:455) i(cid:374)to the g(cid:396)ou(cid:374)d(cid:863, video t(cid:396)a(cid:374)sitio(cid:374)s i(cid:374)to (cid:862)(cid:449)ho (cid:272)hose this stupid (cid:272)o(cid:374)(cid:272)ept(cid:863) a(cid:374)d fi(cid:396)es du(cid:271)(cid:455)a, (cid:862)the do(cid:374)ald" (cid:272)a(cid:374)"t fi(cid:396)e bush fo(cid:396) us. It also shaped the public processed and acted upon political discourse: author focusing less on changes in institutions or laws, but more on changes in communications systems and cultural norms, current diversification of communication channels. Politics of tv gave way to the politics of the internet. Mistook their own sales pitch for a realistic model of how media change takes place: tippi named his memoir (cid:862)the revolution will not be televised(cid:863) (2005, became a self-fulfilling prophecy. Broadcast and commercial, the other narrowcast and grassroots: new ideas more likely to pop up in a digital environment, grassroot media channels depend on shared frame of reference created by traditional intermediaries.