PR 660 Chapter Notes - Chapter 9: Conation, Crisis Communication, Contingency Theory

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

Pillars of contingency theory dynamism and realism. Contingency theory acts in the perspective of strategic communication management and focuses on the importance of managing communication of the organization and the public by using multiple strategies at once. It also showcases the role of power control in the pr decision-making process with the dominant coalition"s characteristics, schema, and threats/fears. Internal and external factors are seen as pr practice influencers. This has a huge application in the pr field in: The perceived conflict can be best illustrated by the differences of perspective among the agreement, congruency, and accuracy of something in the pr profession. There is a tendency to escalate or even limit the amount of conflict to manage the amount of conflict strategically in the interests of the individual or organization. Public diplomacy is the application of the contingency theory and understand the roles that pr gives for creating a more effective and constructive solution to competition and conflict.