COMM3372 Chapter Notes - Chapter 1: Dialectic, Ideal Standard, Yellow Journalism
3 Feb 2014
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Document Summary
Understanding and evaluating mass communication theory: grand theory designed to explain entire media systems and their role in society does not only apply to media other theories are narrowly focused and provide insight into specific areas. Leave us suspicious: apply logic and observation (science) Parents rely on tv to babysit kids. Tv campaigns leave us cynical: physical scientists are dreamers, fixers. Empirical- capable of being verified or disproved by observation. Karl popper: the logic of scientific discovery (1939, foundation of scientific method. Many factors influence and affect individuals differently: humans have goals and are self-reflexive, revise/make new goals, reflect on decisions/actions. Defining theory human experience: theory- any organized set of concepts, explanations and principles of some aspect of, stories about how and why events occur. As defined by stephen littlejohn and karen foss: an idea that explains an event or behavior. As defined by griffin: describes, rationale, causality.
