MEDIAST 101 Chapter 6: POL 204-212
3 Feb 2017
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Document Summary
Possibilities for reproduction of any image are highly contingent on the legal management of images as forms of intellectual property. Copyright grants legal protection to expression of the idea not the idea itself. Copyright is literally the right to copy (not one but a bundle of rights) Uniqueness is not always attached as a whole. Characters in original book were portrayed in the sequel, characters became the protected expressions of an idea. Refers to the copy of one"s image or likeness. To whom does one"s image or appearance belong. How is ownership of a likeness determined. Seek to control circulation of their likeness. However, as a policy in actuality it regulates and restricts copying. Questions of image being under fair use (parody, criticism, commentary) However, parody of the specific work and not the broader style. The unique mark is trademarked not specifically the sneakers. One accesses the unique mark by being first to use or register it.
