CAS SO 100 Chapter Notes - Chapter 3: Public Service Announcement, Antonio Gramsci, Herbert J. Gans
8 Feb 2017
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Textbook notes- chapter 3: culture and media (pages. May be de ned as an format or vehicle that carries, presents or communicates information. Examples: newspapers, periodicals, magazines, books, pamphlets, posters, etc. From the town crier to the facebook wall: a brief history. We generally refer to media as mass media. Before the invention of the printing press, the media did exist: the town crier would bring the news to the royal messenger who traveled by horseback. People mainly relied on passing along information by word of mouth. Because of the printing press, media and mass media have become virtually synonymous. Television have also made a great impact on mass media. Media both re ects culture and works to produce the very culture they represent. Antonio gramsci: an italian political theorist and activist that came up with the concept of hegemony.
