BUS 346 Chapter Notes - Chapter 15: Specific Storage, Strategic Alliance, Data Warehouse
Document Summary
Lo 1: understand the importance of marketing channels and supply chain management. The importance of marketing channel/supply chain management. Wholesalers are firms that buy products from manufacturers and resell them to. A viral marketing program is one that encourages people to pass along a retailers; retailers sell products directly to consumers marketing message to other potential consumers to buy individual parts to make a good (eg stove) Marketing channels add value to customers as they get finished goods instead of having. Marketing channel management affects other aspects of marketing. Every marketing decision is affected by and has an effect on marketing channels. A distribution center, a facility for the receipt, storage, and redistribution of goods to company stores, may be operated by retailers, manufacturers, or distribution specialists. Fulfillment centers are used to ship directly to customers (usually stores) Lo 2: understand the difference between direct and indirect marketing channels.
