MKTG 320 Chapter Notes - Chapter Packet 1 : Honest Tea, Coconut Water
Document Summary
President of coke even only allows himself 1 coke a day. Slogan our job is to refresh the world . Goal to turnaround a decade long decline in soda sales in america. Walmart to gas stations, noticing coke is not selling as much red bull or water. Coke no longer ignoring that it is unhealthy. Last year coke had a 2% decline in sales. President agrees with that coke may have made a mistake by selling such large serving sizes. Obecity issues have brought on a lot of issues for coke and similar companies. For a while coke just tried to expand into new markets like india and africa, and so far it has worked. Bought honest tea zico coconut water and fuze. They are diversifying since people are drinking less coke. Cokes goal is to reposition itself so that people stop feeling guilty when they drink it or come to see coke as a treat.
