MKTG 330 Chapter Notes - Chapter 4: Web Design, Advertising Mail, Classified Advertising
3 Oct 2016
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Local advertising: advertising by businesses within a city or county directed toward customers within the same geographic area. Advertising manager: performs the administrative, planning, budgeting, and coordinating functions. Product advertising: advertising intended to promote goods and services; also a functional classification of advertising. Regular price-line advertising: a type of retail advertising designed to inform consumers about the services available or the wide selection and quality of merchandise offered at regular prices. Sale advertising: a type of retail advertising designed to stimulate the movement of particular merchandise or generally increase store traffic by placing the emphasis on special reduced prices. Institutional advertising: attempts to create a favorable long-term perception of the business as a whole, not just of a particular product or service. Classified advertising: newspaper, magazine, and now internet advertisements usually arranged under subheads that describe the class of goods or the need the ads seek to satisfy. Rates are based on the number of lines the ad occupies.
