MKTG 330 Chapter Notes - Chapter 10: Telemarketing, Database Marketing, Sales Promotion
31 Oct 2016
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Advertising allowance: either a percentage of gross purchases or a flat fee paid to the retailer for advertising the manufacturers product. Buyback allowance: a manufacturers offer to pa for an old product so that it will be taken off the shelf to make room for a new product. Catalogs: reference books mailed to prospective customers that list describe and often picture the products sold by a manufacturer wholesaler jobber or retailer. Cents-off promotion: a short-term reduction in the price of a product designed to induce trial and usage cents off promotions take various forms including basic vents off packages, one cent sales, free offers, box-top refunds. Combination offers: a sales promotion deice in which two related products are packaged together at a special price such as a razor and a package of blades. Sometimes a combination offer may be used to introduce a new product by tying its purchase to an established product at a special price.
