MKTG 330 Chapter Notes - Chapter 13: Disc Jockey, Good Housekeeping, Certification Mark
2 Nov 2016
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Document Summary
Animatic a rough television commercial produced by photographing storyboard sketches on a film strip or video with the audio portion synchronized on tape. Animation the use of cartoons, puppet characters, or demonstrations of inanimate characters come to life in television commercials; often used for communicating difficult messages or for reaching specialized markets, such as children. Also, the right side of a script for a television commercial, indicating spoken copy, sound effects, and music. Benefit headline type of headline that makes a direct promise to the reader. Body copy the text of an advertisement that tells the complete story and attempts to close the sale. It is a logical continuation of the headline and subheads and is usually set in a smaller type size than headlines or subheads. Camera-ready art a finished ad that is ready for the printer"s camera to shoot to make negatives or plates according to the publication"s specifications.
