CHDV 20100 Chapter Notes - Chapter 11: Likert Scale, Response Bias
1 Feb 2017
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How to design a survey questionnaire? (locate examples in nlsy97 round 1 questionnaire) Answers to questions provide data for hypothesis. Content, structure, format, and sequence (formulating a question using these) How accurately people report depends on what and how they are asked: subjective experiences questions involves respondents" beliefs, attitudes, feelings, and opinions. Verbal behavior stimuli and normative structures think of attitudes as genes (genetic predisposition to disease activated by external environment . attitudes are dormant. Attitudes provide window into respondent"s general orientations. Difference between attitudes and opinions until awakened. Example q: please tell me whether or not you think it should be possible for pregnant woman to obtain a legal abortion if there is a strong chance of serious defects in the baby. Three types of questions: closed-ended respondents offered set of answers, asked to choose one most closely represents their views: easy to ask, quick to answer, but may introduce bias (forcing respondent to choose, or providing alternatives)
