M B A 8450 Chapter Notes - Chapter 3: Lotus Elise, Sport Utility Vehicle, Consumer Reports
16 Sep 2016
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Consumer reports had rates tesla"s model s the best car it had ever reviewed (2015) Analysts were hopeful that profits would soon follow. Tesla had benefited from the enthusiasm of the eco-wealthy . In its niche market it had a privileged position with customers that were more price insensitive. Al cocconi once tried a fully electric car but with the lead-acid batteries were too heavy and could only get the car to drive for up to 60 miles. Eberhard approached cocconi with the idea of using lithium-ion batteries and made the car go for up to 300 miles. After this milestone eberhard licensed the electric-drive-train technology from ac propulsion and founded tesla. On the other hand there was elon musk: 31yo south african, previously founded paypal and sold it to ebay for . 5 billion, believed that electric cars were the key to the us achieving energy independence. The model s: musk wanted to build a major us auto company.
