MKT-3210 Chapter Notes - Chapter 2-3: Information Management, Railways Act 1921, Business Cycle

• School: Clemson University
• Department: Marketing
• Course: MKT-3210
• Professor: Bennett

Document Summary

Contingency framework is a framework that is suited to the sports industry because it is flexible and adaptable to changes in the mkt environment. Marketing plan that has been developed as the blue print of marketers approach to avoid impending crisis. Sports marketers need to be prepared for positive or negative changes they can"t control. Need to be flexible to deal with problems! If all mkt plans should be flexible why is this different. Traditional marketing plans are normally altered or changed base on. Increase or decline in the mkt place (new markets, surplus of material, increased demand) Things we should be able to forecasted to some degree. The manufactures and machines as well as the products themselves are very different. Need to copy down slides from class ch 2 & 3. Strategic mkt process is step 1, 2 3 a b c but not ______ (ex: marketing myopia)