MKT-4230 Chapter Notes - Chapter 1: Web 2.0, Web Banner, Native Advertising
13 Mar 2018
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Know and be able to give examples of the various communications objectives for marketers who employ the internet as a communications vehicle, e. g. , to create awareness, to generate interest, to disseminate information, to create a strong brand, etc. Sell directly to customers in both the consumer market and the business to business market. Be able to explain characteristics of web 1. 0 and web 2. 0 as well as the difference between them. Static sites with one way flow of communication. Info provided by users as contributors of content such as user generated ads. When it comes to advertising on the internet, know what a banner ad is and be able to describe the various types. Most common form of ad to create awareness (contests sweepstakes) When it comes to advertising on the internet, know what sponsorships are and be able to describe the various types. Regular-company pays to sponsor a section of site.
