ECON 1110 Chapter Notes - Chapter 1: Efficient-Market Hypothesis, Opportunity Cost, Macroeconomics

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Chapter 1
opportunity cost: the best alternative that we forgo when we make a
decision
marginalism: the process of analyzing the additional or incremental costs
of benefits arising from a choice or decision
efficient market: a market in which profit opportunities are eliminated
almost instantaneously (ex: short checkout lines at grocery stores are a
profit opportunity that is rare because everyone is looking for them and
therefore it disappears shortly)
microeconomics: the branch of economics that examines the functioning
of individual industries and the behavior of individual decision-making
units
macroeconomics: the branch of economics that examines the economic
behavior of aggregates—income, employment, output, and so on—on a
national scale
positive economics: an approach to economics that seeks to understand
behavior and the operation of systems without making judgments, it
describes why it exists and how it works
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