PSYC 2606 Chapter Notes - Chapter 8: Attitude Change, Metacognition, Psych
9 May 2017
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Document Summary
Elaboration-likelihood model (elm): a model of persuasion maintaining that there are two different routes to persuasion: the central route and the peripheral route. Central (systematic) route: a route to persuasion wherein people think carefully and deliberately about the content of a persuasive message, attending to its logic and the strength of its arguments, as well as to related evidence and principles. Peripheral route: a route to persuasion wherein people attend to relatively easy-to- process, superficial cues related to a persuasive message, such as its length or the expertise or attractiveness of the source of the message. Heuristic-systematic model: a model of persuasion maintaining that there are two different routes to persuasion: the systematic route and the heuristic route. Systematic (central) route: a route to persuasion wherein people think carefully and deliberately about the content of a persuasive message, attending to its logic and the strength of its arguments, as well as to related evidence and principles.
