INTB 336 Chapter Notes - Chapter 14: Independent Contractor, Trademark, Non-Disclosure Agreement
Document Summary
Intellectual property represents 70% of a firm"s value. Entrepreneurs need to understand the basic rights that can be protected and limitations on the protections available under the law. Critical to knowing when experienced help is needed. Protection is also unavailable for info that competitors obtain through legitimate reverse engineering of a hardware product. Once a product containing trade secrets is sold, the protection is often lost. If the trade secret cannot be ascertained from examination of the hardware, the release of the product will not result in loss of protection. Courts will not protect trade secrets unless the owner does also. Improper means of acquiring trade secrets inflicted theft, misrepresentation, bribery, breach of contract, and espionage. Misrepresentation: false and material statement, which induces a party to enter into a contract. Improper disclosure also include disclosures that violate a duty of confidentiality owed to the owner of the trade secret.