COM 110 Chapter Notes - Chapter 10: Lowkey, Jargon, Cherry Picking
31 Mar 2017
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The chapter opens with a brief description of what public relations is. Harrower breaks it down into information, the facts, details and goals of an organization, and image, or how the public perceives the organization. Overall, public relations deals with establishing and maintaining the goodwill and mutual understanding between a business and its public. What pr isn"t however, is glamorous, easy, or sleazy. It can be just as rigorous as reporting, and it requires skills in researching and writing, strategizing. It"s also quite a useful and welcome profession that is vital to a community and their understanding of an organization. The next topic they discuss is how pr differs from other areas of media, particularly journalism and advertising. Pr groups promote their clients and hope to persuade. They collect and provides info to journalists, but can"t control how they use the info they give them. They depend heavily on journalists for news coverage, yet employ a wide array of media.
