MAR 3023 Chapter Notes - Chapter 13: Social Media Marketing, Earned Media, Yelp
Document Summary
Architectural blueprint that depicts page layout and the arrangement of the website"s content. Main focus is functionality, behavior, and priority of content. Useful for determining how the user interacts with the interface. Useful tool for improving the ease with which users" complete tasks on a website: colors, red energy, vibrancy, youth, pink feminine, green air of optimism. Developer will take the graphic elements from the wireframe protype and use them to create an actual, functional site. Common pages are below: home page landing page for the website. Narrowly defined topics: white paper concise yet authoritative report or guide that seeks to inform readers about a complex issue and presents the issuing body"s philosophy on the matter. Meant to help readers understand an issue, solve a problem, or make a decision: email marketing lets marketers send highly targeted, personalized, relationship building email messages.
