MKTG 471 Chapter 4: Chapter 4 terms

• School: George Mason University
• Department: Marketing
• Course: MKTG 471
• Professor: Besty Tretola

Document Summary

Factors that in part determine people"s general behavior, thus influencing their behavior as consumers. Operate on buyers internally, but are acted on by outside forces. Actions and activities that a person in a particular position is supposed to perform based on expectations of the individual and surrounding persons. Family influences have a direct impact on the buying decision process. The process through which a person acquires the knowledge and skills to unction as a consumer. Lawnmowers, hardware and tools, stereos, automobile parts. Children"s clothing, women"s clothing, groceries, household furnishings. Equally likely to be made by the husband or wife, but not by both. Men"s clothing, luggage, toys and games, sporting equipment, cameras. Vacations, tvs, living room furniture, carpets, financial planning services, family cars. A member of an informal group who provides information about a specific topic to other group members. Consumers have high product involvement but low product knowledge. They share the opinion leader"s values and attitudes.