BUS-A 200 Chapter Notes - Chapter 5: Business Process Management, Takeover, Strategic Alliance
Document Summary
Viral marketing - strategy of using the internet and word-of-mouth marketing to spread product information. It describes the word of mouth that spreads information like a virus from customer to customer and relies on the internet to replace face to face communications. (eg. games, contests, Process - any activity that adds value to some input, transforming it into an output for a customer (whether external or internal) Then organize resources and skills around those essential processes (rather than around functional departments) decision making becomes faster and more customer oriented, and products get to customers more rapidly. Acquisition - the purchase of a company by another, larger firm, which absorbs the smaller company into its operations. Merger - the union of two companies to form a single new business. Vertical merger - merger where one of the companies is a supplier or customer to the other. Horizontal merger - merger where the companies are in the same industry.
