BUS-K 201 Chapter Notes - Chapter 8: Freemium, Conversion Marketing, Bounce Rate
Document Summary
Social media - the use of information technology to support the sharing of content among networks of users. Communities/communities of practice - groups of people related by a common interest. Social media information system (smis) - an information system that supports the sharing of content amount networks of users. Social media providers - provide platforms that enable the creation of social networks. Social networks - social relationships among people with common interests. Users - includes both individuals and organizations that use sm sites to build social relationships. Viral hook - some inducement, such as a prize or other reward, for passing communications along through the tiers. Content data - data and responses to data that are contributed by users. Social crm - a dynamic, sm-based crm process. Crowdsourcing - the dynamic social media process of employing users to participate in product design or product redesign.
