AS.180.101 Chapter Notes - Chapter 7 and 8: Economic Equilibrium, Marginal Revenue, Profit Maximization

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30 Aug 2016
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Thus far in the book we have discussed a perfectly competitive market, where entrepreneurs looks prices up and make sure their mc is equal to price. The individual entrepreneur"s insignificance in an entire industry means that he cannot influence the price in any way. If farmers knows this fact then they will seek maximum profits by making p = mc. A monopolist is the only firm in the economy, which sells a particular good the only firm in the industry: say, monopolist produces good m (for monopoly). Total revenue= the amount of revenue that the monopolist could earn as a function of quantity of output. Marginal revenue= (mr)= the change in total revenue (the good news) that the monopolist receives if he expands output by one. For a monopolist, the good news is not just price, but also marginal revenue (which is now a factor in profit maximization) It is as this point that is the profit maximization point.

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