MKTG 380 Chapter Notes - Chapter 12: Capacity Management, Category Killer, Sales Process Engineering
Document Summary
12: deliver the customer experience: goods and services via bricks and clicks. Automatic reordering system: retail reordering system that is automatically activated when inventories reach a certain level. B2c e-commerce: online exchanges between companies and individual consumers. Beacon marketing: a retail marketing strategy in which beacon devices are placed strategically th(cid:396)oughout a sto(cid:396)e a(cid:374)d e(cid:373)it a bluetooth sig(cid:374)al to (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)ate (cid:449)ith shoppe(cid:396)s" s(cid:373)a(cid:396)tpho(cid:374)es as the(cid:455) browse the aisles of the store. Bifurcated retailing: with the decline of middle-of-the-market retailing, both mass merchandising and niche retailing dominate the retail market. Box stores: food stores that have a limited selection of items, few brands per item, and few refrigerated items. Capacity management: the process by which organizations adjust their offerings in an attempt to match demand. Category killer: a very large specialty store that carries a vast selection of products in its category. Combination stores: retailers that offer consumers food and general merchandise in the same store.
