SCOM 123 Chapter Notes - Chapter 3: Ethnocentrism, Culture Shock, Uncertainty Reduction Theory
Document Summary
Culture and communication: worthwhile thinking or behavior. identifiable, large group of people. Culture: a learned set of enduring values, beliefs, and practices that are shared by an. Values : the most deeply felt, generally shared view of what is deemed right, or. Beliefs : what a person thinks is true or probable. Co-culture : any group that is a part of a dominant culture yet often has a common history and shares some differences in values, beliefs, and practices from the dominant culture. Value dimension : varying degrees of importance placed on those deeply felt views of what is right, good, and worthwhile. Individualism-collectivism dimension: thought to be the most important of all value dimensions that distinguish cultures. Emphasis is placed in self-help, self-sufficiency, and personal growth. generation to generation. Socialization : the communication of shared cultural practices, beliefs, and values from. Self-enhancement : engage in personal promotion and draw attention to your. Self-humbling: emphasizes the importance of downplaying oneself.
