MKTG 35035 Chapter Notes - Chapter 11: Shopping, Impulse Purchase, Circadian Rhythm

• School: Kent State University
• Department: Marketing
• Course: MKTG 35035
• Professor: Theresa Melotti

Document Summary

Consumers in situations: so far we"ve been looking at individual differences that affect consumers" purchase and decision making processes. It"s consumers also even go shopping more after they"ve them make sure they"ve made a correct choice. The one we probably most think of is what we call acquisitional shopping. This is when your main purpose is to go out and acquire or buy something. So if you think about your weekly grocery store shopping, anything where you have a shopping list and your main purpose is to go out and buy the things that you"re looking for, that would be acquisitional shopping. This overlaps with information search from external sources. So you might be shopping just for information. Window shopping is a version of this where you"re just gathering information about products or brands but not planning to buy at that time. Experiential shopping is when shopping becomes an activity in and of itself.