MKTG 35035 Chapter 15: Ch 15 Text
8 Nov 2020
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Follow the link below to the main page of amazon. com. Rather, examine the information available on your personalized home page. Look at the offers that amazon has prepared for you and the messages that they are delivering to you. Check out the product recommendations that they are making for you. Then log in to your account if you have not already (i assume you all have an amazon account, but if not, please contact me) and look at the additional information available to you on your account page. What specific tactics do they use to make you feel like your experience is unique or special: amazon works hard to customize our shopping experience! When you create a prime membership, a lot of perks come with it. They send me offers for free books and music. They send me notifications of movies or tv shows they think i might like.
